Adele MacDonald

Background

About Adele MacDonald

With a focus on the Internet as the tool, my purpose in life is to use my optimism and wisdom to cultivate and support the growth of people – leading them to build vibrant and creative lives, businesses and communities. In the past, as an Internet Consultant, I aided hundreds of clients in identifying and then implementing the most effective Internet solutions for their unique projects. I mastered roles that included front-end developer, producer, art director, copywriter and social media community manager on projects for a wide range of clients. My practice of creating a clear project plan and then delivering its key message in interesting and often unexpected ways left my clients – and more importantly – their customers with a smile on their faces. Now, as the Chief Operating Officer of an investment and advisory firm in rural Nova Scotia, I get to bring all of my business and marketing experience to the aid of the community I love! The primary focus of my work with AIRO is to significantly increase entrepreneurial activity in Annapolis Royal and Annapolis County. We do this by funding new or existing businesses and providing support to develop business plans and marketing strategies, with advice and mentoring along the way - we act as the business advisory board for several of our clients. Additionally, we support marketing initiatives that further our mission by collaborating with local governments and community organizations. The 2014 Ivany Report “Now or Never: An Urgent Call to Action for Nova Scotians”, and the recommendations of its 2015 follow-up playbook “We Choose Now” made it clear that like it or not, Nova Scotians have to “step up” if we want to survive and thrive. We have to change our attitudes, welcome innovation, attract new people, and retain our younger population if we want our communities to survive. Specialties: Online Marketing Strategy, Social Media Strategy & Community Management, Personal & Business Development, Copywriting & Editing