Adena Gordon

Background

About Adena Gordon

A passionate Social Media Manager with a dynamic background in fashion marketing and digital content creation. My journey began with a BA in Fashion Marketing and Promotion, where I immersed myself in brand strategy, creative direction, and digital content development. Since graduating, I’ve channeled my skills into diverse roles, from intern to freelancer, each experience sharpening my expertise and expanding my network:* Social Media Intern at Metallic Inc: I played a key role in elevating Metallic Inc's online presence, enhancing community engagement through strategic content creation, and increasing brand visibility. My contributions led to a boost in engagement and a more vibrant online community.* Freelance Social Strategist: I craft tailored social strategies for a variety of clients, including music artists, fashion brands, and festivals. My work focuses on optimising social media presence and building authentic communities that resonate with target audiences.* Freelance Social Media Manager & Production Assistant at The Music Works: I managed TikTok for "The Kings Jam Festival," working with renowned artists and hosting a live podcast series. This role honed my skills in content creation, influencer marketing, and live broadcasting.* Social Media Manager at Unkwn Agency: I managed Instagram, LinkedIn, and TikTok, maintaining a consistent brand voice and creating engaging content that captivated followers and bolstered the agency’s online presence. My approach is rooted in creating meaningful connections and fostering community growth. I believe in leveraging social media not just for promotion, but to build genuine relationships and drive engagement. My journey is a testament to the power of strategic social media management in transforming brand narratives and connecting with audiences.