Adi Kabazo

Background

About Adi Kabazo

High energy, creative and entrepreneurial marketing and alliance strategy professional with extensive experience developing, commercializing and driving adoption of technology based products and services through direct and indirect channels. Strong analytic, leadership and communication skills backed by a combined education in engineering and business. Specialties: Channel strategy, development and marketing Product development, commercialization and delivery Solid industry & competitive research skills Thought leadership and public speaking Building alliances across industries and geographic markets Summary of accomplishments: Revenues and Growth: product and services under responsibility generated revenues in excess of $100m and double digit annual growth. Leadership: led distributed teams of product professionals, software development, professional services and customer success. Sales Enablement: initiated and implemented significant enhancements to pre-sales, sales automation and e-commerce practices for product portfolios under management. Channel Strategy: Established partner channel programs encompassing accreditation, requirements and benefits for VAR, System Integrators and OEMs. Channel Development: Recruited and cultivated secondary channels spanning dozens of partners globally, significantly enhancing synergies and technical competence, extending breadth of market coverage and strengthening product adoption. Led and oversaw Product Management from concept through development, market launch and promotion and market adoption.