Adi Kaufman

Background

About Adi Kaufman

Who am I? Great question, I ask myself that too sometimes. Here is my answer, but you can also find out what other people say about me at the bottom of this page later. I’m a multilingual social media specialist with 6+ years of experience working both in-house and in agency. My career in social media started in 2018, when I concluded my MA in Brand Strategy and Creative Brand Management at Pompeu Fabra University in Barcelona and I moved to London. If you’re wondering why anyone would choose to intentionally lower their Vitamin D levels, I understand. Things turned out pretty well, though. In London, I started at GH05T, where I went from creating content for musicians and smaller brands (Franz Ferdinand, I still love you) to managing 10 social media agencies across Europe, Asia, and North Africa as part of a scalable local social media programme for the ever-growing coworking and office spaces corporation IWG (Regus and Spaces might ring a bell). I onboarded, briefed and maintained a thriving network of local agencies, supporting the localisation of social media channels tailored to each country’s audience and acting as the brand guardian. My skillset is varied: • My proficiency in English, Italian, Spanish and French allows me to have a deep understanding of various markets and connect with the culture. • My agency experiences taught me to thrive in a fast-paced environment and build strong teams. • My collaboration with corporations taught me risk assessment, stakeholder management and much more. If you’d like to have a chat send me a DM!