Adina Jipa
Co-founder & CMO at Socialinsider
Based in Bucharest, Romania
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Seniority
C-Team
Department
Advertising & Marketing
Location
Bucharest
Industry
Technology; Information and Internet
Company size
16
Contact information
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a•••••••@socialinsider.io
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Background
About Adina Jipa
Marketer with 14 years experience in digital marketing. I left behind my 9-to-5 job as a product marketer to embark on a new journey – building my own product. The first product was a failure. I had to understand what to do as a marketer in a startup (meaning zero budget), where to invest my time, and how important it is to understand the customers and their JTBD. However, it was a massive success because this is how Socialinsider came out. While I struggled with the first product and didn't want to let go, we already had a product market fit for Socialinsider. Today, I wear multiple hats: an entrepreneur, a builder, a data-driven marketer, a wife, and a mother. I'm addicted to psychology and obsess with understanding the 'why' of every customer's move. Socialinsider combines social intelligence, analytics, and listening into one single tool. It provides a wide range of metrics and insights from brand to campaign levels. Socialinsider is being used by top companies such as: Booking.com, Mitsubishi Electric, Volvo, Rolls-Royce, Honda, and Samsung. Wanna talk? Ping me at adina@socialinsider.io.
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