Aditya Pachauri

Background

About Aditya Pachauri

Performance Marketing Leader | Google Ads Expert | Driving ROI Through Data-Led Strategies As a Team Lead at Accenture, I specialize in turning complex data into actionable insights that scale ROI for global clients. With 7+ years in performance marketing, I’ve managed accounts across industries like e-commerce, healthcare, and finance, delivering 203% above-target results through precision campaign optimization and first-party data integration. What I Do Best: ROI-First Campaign Design: Reduced CPA by 18% YoY and boosted CTR by 22% for clients by revamping Google Ads structures and audience targeting. Cross-Channel Mastery: Expertise in SEM, programmatic marketing, and landing page optimization to unify paid search, display, and social campaigns. Data-Driven Decision-Making: Proficient in Google Analytics, Google Tag Manager, and A/B testing to refine KPIs and allocate budgets efficiently. Recent Impact: Led a team to optimize $500k+/month ad spend, achieving 30% higher ROAS for an e-commerce client through dynamic remarketing. Trained 50+ junior marketers on bid strategies and conversion tracking, improving team-wide campaign performance by 15%. Recognized with the Accenture Encore Award for innovating hyper-localized ad strategies in 2023. Core Tools & Skills: SEM | Google Ads | Programmatic Marketing | Google Analytics A/B Testing | Landing Page Optimization | Google Tag Manager CRM | Lead Generation | ORM | SMO Let’s Connect If You Need: A partner to scale your paid campaigns with measurable ROI. Insights on leveraging first-party data for audience targeting. Strategies to bridge gaps between paid search, social, and programmatic efforts. Open to collaborating on performance marketing projects, sharing industry trends, or discussing how data can transform your digital spend.