Adji Widjaja

Background

About Adji Widjaja

Job description : Job Objectives: • Achieving the sales target • Developing new products • Choosing the right marketing strategy (4 P’s) • Developing equity of the brand Job Deliverables: • Dealing with the promotion agencies, especially with TV station agencies • Creating the right communication strategies • Developing demand and market share product Job Competencies: • Interpersonal communication skill • Analytical skill • Creative thinking skill • Marketing intelligence for competitor activities • Team work building • Ability to see the market opportunities for existing product and new product development • Ensuring the implementation of marketing strategies • Managing the promotion budget efficiently and effectively Most Significant achievements: • Encouraging the Mixagrip sales growth up to 10% in 2003, and up to 14 % Mei YTD 2004 • Strongly maintain Mixagrip as a market leader in cold remedies categories market with 27% market shared based on AC Nielsen April-May 2004 • Successfully managed the new product launching (Fiber) in midst 2001, with up to 280% target achievement. • Successfully managed the new product launching (Curcuma Plus Milk) in midst 2007, with up to 115% target achievement and doubled in sales in 2008 (271% achievement) • Doubling Diapet sales (225% achievement) from early 2005 to 2010, with increase in market share 11%(based on Nielsen data)