Adrian Alvarez

Background

About Adrian Alvarez

Experienced Client Services Professional in SaaS and PaaS across US and LATAM. Track record of developing engagement strategies that drive product adoption and enhance customer retention through data-driven upselling and cross-selling. Strong project management, critical thinking, and analytical skills. I excel in leading support teams, building strong customer relationships, and proposing innovative solutions to complex challenges. Core Competencies-Product Adoption, Engagement, Retention, Upsells, Cross-sells, Account Renewals, and proactive Churn Mitigation -Customer Engagement, Customer Success, Account Management, Customer Support -Platform Demos, Onboarding, Customer Training, and Webinars-Project Management, Analytics, Data Analysis, Reporting, and Business Intelligence-Confluence, JIRA, SFDC, Github, Trello, Wrike, Strikedeck, Gainsight, Power BI, Tableau, SQL -Financial regulations; FDCPA (Fair Debt Collection Practices Act), Reg. B (Equal Credit Opportunity Act), UDAAP - Unfair, Deceptive, or Abusive Acts or Practices, CAN-SPAM, FCRA - Fair Credit Reporting Act, Reg. E (Electronic Fund Transfer Act), Reg. P (Privacy of Consumer Financial Information), Reg. Z (Truth in Lending Act) Marketing Technology Experience-HTML, CSS, JavaScript, HTTP, Restful APIs -Programmatic Marketing, Cross-Channel Advertising, SEM, PPC, Paid Social, CTV, Native, Audio, SEO, and Content Marketing, Google Ads, Google Analytics, 3rd Party Ad Serving, SSPs, DMPs, SEO, DSPs; Amazon, DV360, The Trade Desk, VAST, VPAID, DV, IAS,