Adrian Bell

Background

About Adrian Bell

25-year track record of refining and repositioning B2B and B2C brands in the sustainable energy, technology, hospitality and business services industries. Roll-up-sleeves ability to coach C-suite executives to distill strategy, and then inspire creative teams to deliver on-strategy communications that drive customers to ponder, socialize, purchase and ultimately evangelize brands. Extensive international experience with a focus on China, India and Indonesia. Enthusiastic collaborator, change agent, confident leader, instinctive observer, motivating mentor, avid story teller, team catalyst, and eternal optimist. Specialties: Brand strategy and development; brand architecture; advertising; strategic planning; corporate strategy; change management communications; crisis management and communications; executive messaging and coaching; cross-functional leadership; mentoring; new product launches; product naming; corporate naming and repositioning; social media; BRIC market development; IP strategy and enforcement, particularly in China; merchandising and channel co-marketing; e-commerce strategy; APAC market development (China, India, Indonesia); experiential retail; team leadership and coaching; market and trends analysis; content strategy.