Adrian Gutierrez

Background

About Adrian Gutierrez

WHO I AM: I have a passion to build powerful relationships between people and brands with the use of innovative technologies. I relish the start-up culture approach and love to develop solutions for complex challenges. Personality: ENFJ-A / ENFJ-T MY ETHOS: Experienced Bilingual Marketer with more than 13 years of experience, I have dedicated most of my career developing, executing, and coordinating creative strategies to maximize the organization's goals/profits across regions in North America, Mexico, and LatAm with the involvement of cross-functional teams and a key focus on innovation and growth. WHAT I DO: Currently, I’m the lead role in the creation of the industry’s best tool brand digital and social marketing programs in the US and Mexico. I've traveled to multiple countries in North America, South America, and Europe. My passions are traveling, being active, and staying involved in community-focused causes/organizations. ESPECIAL PROJECTS / RECOGNITIONS: Lead role in the implementation and execution of all social media channels in Mexico with over 250K targeted active followers (current leader in the industry). RYOBI and RIDGID (R2) targeted digital video success produced over 20M impressions and over 1M hours of video watched in the most recent 2-month digital campaigns. Lead role on the creation of YoRYOBI a digital marketing campaign created for DIY RYOBI enthusiast, with more than 50 DIY how-to project videos produced. Effectively targeted national digital campaigns to more than 500K active R2 Facebook followers for the US Hispanic market, combined audience produce over 150M impressions annually. AREAS OF EXPERTISE: Product Innovation & Management, Business Model Innovations, Strategic Planning, Channel Marketing B2C & B2B, Qualitative & Quantitative Research, Customer Relationship Management, ProjectManagement, Budgeting & Forecasting, Cross-Functional Team Leadership, Creative Problem Solving, Development & Retention, Go-to-Market Execution, Competitive Market Analysis, Vendor Management, Google Ads Certified, Social Media Marketing, Google Analytics & Data, Data Interpretation, and Corporate Communications CONTACT INFO: a.gutierrezm1@gmail.com 619-250-4523