Seniority
Other
Department
Other
Location
Singapore
Industry
Banking
Company size
34K
Contact information
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a•••••••@dbs.com
Phone
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Background
About Adrian Lim
18 years of experience in equities brokerage industry. 4 years in DBS Consumer Banking, Regional Consumer Investment Products. Working closely with SG, HK, TW, CN and TH product teams to support cash equities and equity-linked structured products. Launched online equities trading platform for DBS TW. Achieved 85% online channel share within 4 months of launch of OET TW. Implemented free US market real-time prices for all online clients by switching market data providers on enterprise contract. Launched Whatsapp Chatbot for listed equities in HK (DBS EASY), which allows clients to request for stock price, research report and set price alerts. Rolled out client online engagement features such as Earnings Release Alert, Ex-Dividend Alert and Strong Price Movements Alert. Represented Kim Eng Securities at working group level with Securities Association of Singapore, SGX and MAS during consultation and implementation of regulatory changes such as SIP, CKA, short selling requirement, PDPA, collateral requirement for securities trading, as well as exchange initiatives such as reduction of minimum board lot size, and extended settlement contracts.
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