Adrian White

Background

About Adrian White

Expert at creating distinctive brands, building commercial relationships and driving tactical and long-term performance through fully integrated sales, marketing and partnership activations and leading the strategic development and delivery of memorable, multi-channel communications, globally and at scale.20+ years’ success leading international sales, marketing, pricing and partnerships in leading travel industry companies. Accomplished and dynamic Director with extensive expertise in managing and activating commercial relationships and collaborative projects. Understands customer needs and consumer trends to lead and drive innovation, new business development, build brand awareness and gain customer loyalty. Experienced people manager with proven ability to lead, motivate and inspire high performance within a fast paced dynamic environment and support the wider matrix organisation to ensure programmes increase ROI, and projects are achieved and aligned with the brand agenda. Reviews and re-forecasts company performance versus business plan, inputting and influencing strategic planning processes. Skilled negotiator of high profile partnerships and sponsorship deals across an extensive range of industry sectors, including the London 2012 Olympics. Equally experienced in delivering and managing stakeholders in both corporate and franchisee networksSpecialties: • New Business Development• International Revenue and Sales Strategy• Strategic Business Planning• New Product Development• Partnerships and Sponsorship Negotiation• Partnership Activation and Account Management• Campaign Analysis and Budget Management• Through the Line Brand and Digital Marketing Comms• B2C Loyalty Acquisition and Retention• Social Media Strategy and Content• Brand Ambassador and Influencer Engagement• Team, Stakeholder and Agency Management• Event Management• Sponsorships