Adriano Herrera

Background

About Adriano Herrera

I am Adriano Herrera, your half spanish half brazilian, an expert in media research, data analysis and account management. With a degree in Communication and a postgraduate in Strategic Planning, I bring a solid analytical mindset, a multicultural perspective and just the right dose of creative spark. Over the past few years, I’ve had the opportunity to work with top brands like Disney, Mahou San Miguel, Puig, Philip Morris, TikTok, Meta, Google and X, designing communication strategies and decoding what people watch, feel and choose. I believe in data with soul and tie-free insights. To me, real strategy lives where numbers meet emotions, where storytelling adds meaning to data. Beyond media and marketing, I’m deeply passionate about philosophy, history, sociology and emotional intelligence. I’m just as curious about what people do… as I am about why they do it. In short: I’m the kind of person who turns insights into stories, and stories into ideas that drive impact. Let’s connect, whether you’re looking to collaborate, exchange ideas or just spark an unexpected conversation.