Agapi Manarioti

Background

About Agapi Manarioti

Marketing devotee, strong believer that branding is the solution to almost every problem, I keep doing my best to craft those strategies that will make brands stand out- using the powerful digital tools and the high impact traditional practices. As a professional, my main focus is to integrate traditional with digital marketing practices in order to create seamless branding presence throughout the different channels. I have a hands-on approach to content management, a can do mentality and an end-user orientation, regardless the product, the service or the industry. As an author I support the need for a "mindset shift" that will allow marketers to understand and utilize the opportunities presented by digital marketing. As a PhD in Branding, I research the impact of brand love and behavioural branding to co-creating behaviour, this extreme level of participation to the brand community that enables strong and long lasting relationships. Bringing together theory and practice, through management, consulting, training and publications, is the way to create what I like to call "Brands Forever". Maintaining this perspective, I have been working with companies and brands both in Greece and in Cyprus in order to design and implement strategies with short-term visible results and while building long term sustainable competitive advantages.