Agata Debska

Background

About Agata Debska

Data-driven innovative leader with a proven track record of leading successful marketing strategies. Developed strategy which resulted in creation of a new business unit at HQ. Responsible for full product lifecycle, from new product development, to industrialization, to launch. Drive conversion in all sales channels. Early on, I knew I wanted to work in business, as I have very strong analytical skills and love numbers; I’m also creative and very good at connecting dots. Additionally, I’m interested in digitalization and how it will impact the future of business. I finished digital strategy at Hyper Island that gave me more knowledge on how to integrate technology and digital transformation in strategies. I thrive when I can contribute to building new strategies and tactics to win consumers and shoppers. I would to be known as an inspiring leader. I think my strength is that I build trust and openness in teams by being transparent and inclusive. I am focused on people, their passions, and their development which makes people in my teams feel that they matter. USP: Why not? attitude. I’m driven by challenges. Build trust within teams. Deliver data-supported solutions. Organized and self-propelled. CAREER SNAPSHOT: Launched 1st global, digital campaign, generating 1.4 M views and 12 M reach in 8 weeks. Introduced new range – became best-selling in the premium category and still part of the portfolio. Developed a new concept that increased profitability. Positioned Ballantine’s as #1 (in Poland) by creating a viral “Consul of Scotch” campaign- Ballantine’s became the market leader despite a higher price than a key competitor – the 1st market in the world where this happened. Developed global portfolio strategy for Group. RESULTS (select): Delivered 51% volume growth. Grew brand by 17% globally. Won a global prize for the integrated marketing campaign. Grew sales by 23% in year 2; became value/volume, market leader. Grew volume by 32% via consumer insights data. KUDOS (colleagues): “Agata is a natural brand leader. She lives her brand. She won’t rest until the brand gets the most and scores the best in the Champions League. Working with her was a true pleasure and a second-to-none experience.” “She is also a proactive manager, with strategic thinking skills and business understanding – which translates into many valuable insights, improvements, commercial actions, and in the end, additional turnover and profit for the company.”