Agrani Kumar

Background

About Agrani Kumar

I can sell ideas in an interesting way, hold a conversation that is fun; all while winning brand pitches. I help businesses carve out a stronger brand identity for themselves by elevating their brand personality, brand voice, brand perception, storytelling, campaigns, content, UX & conceptual ideas. Through a multicultural background of professions, geographies & skillsets, I bring ideas to life that are rooted in consumer research, focussed on brand equity & aimed at inclusivity. My stint in Television News production has defined my style for immaculate presentation skills across print, digital, verbal and visual communication, besides my borderline obsession with grammar, fact checking and data. Transitioning from Business Journalism to Experiential Marketing has helped me unite the importance of business decisions with consumer psychographics. In my current experiential brand strategy career, I have been fortunate enough to have had worked with clients across FMCG, Automotive, Realty, Entertainment & Sports, such as Procter & Gamble, Unilever, Castrol, Petronas, Volkswagen, Skoda, Audi, Mercedes, Lamborghini, TED, Disney, Hotstar, Asian Paints, Nerolac, HSBC, Axis Bank, Lodha Group, BCCI(Cricket Board of India), Tata Motors, JSW, Baskin-Robbins India & Hershey's; all in a span of 8 years. Having shifted continents, I have learned that human interest and behaviour transcend geographies much like skillsets transcend industries. I am always looking out for new challenges and curious set of progressive minds to work with.