Ahaenath Kumar

Background

About Ahaenath Kumar

A sportsman at heart, With more than 15 years of expertise in growth marketing, sales strategy, and business transformation, the person is an expert marketer and problem solver with design thinking. In-depth consumer research, branding and marketing, ecommerce and digital activation, innovation, and GTM transformations with integrated marketing - ATL, BTL, and Digital have all been used to generate breakthrough growth for FMCG, Retail, ecommerce / D2C, and media. Additionally, I have worked on omnichannel retail, corporate and business unit strategy, and demand-centric growth (brand strategy). This includes organization development, turnaround, portfolio and growth strategy, and profit enhancement. Create and carry out GTM plans (online/offline-GT) with cross-functional roles aligned with sales, finance, operations, product, data, and marketing to drive revenue targets, including new brand acquisitions. As part of my current work, I'm developing the thinking behind a burgeoning B2B e-commerce platform's sales and profit management strategy (Shopkirana – Direct). I've been in charge of several effective programs in digital transformation for innovation, effectiveness, and performance excellence. Domain Expertise – Integrated media planning – ATL | BTL | Digital | CRM | Retention Mktg.| Brand management | SBU | Pnl | GTM | omni- channel sales & growth strategy | CLTV | ARPU | CAC and ROAS | Lifecycle marketing External Liaison skills – Media agencies - ATL, BTL & Digital | Creative agencies | Media Production agency | Market research and Brand and communication agencies. Athletic achievements: A Fitness freak, a National level athlete (Martial art), and led the Under16 cricket team at the state level with numerous recognition under his belt.