Ahmad Raza

Background

About Ahmad Raza

I am a highly experienced marketer and business development professional with a strong background in manufacturing, FMCG, and the service sector. Currently, I hold the position of Regional Marketing Lead at Pakistan Cables Limited. My role involves overseeing all marketing activities in the Trade and Commercial Channels within the Central 1 & 2 Regions. With a proactive approach and a problem-solving mindset, I am always eager to take on new challenges and expand my knowledge. Here are some key areas of expertise:Marketing communication developmentAbove-the-line (ATL) and below-the-line (BTL) activationsVendor development and managementBusiness development strategiesMarketing research and analysisRoute-to-market strategiesSEO and SEM techniquesDigital marketing campaign executionThroughout my career, I have consistently demonstrated my ability to deliver effective marketing campaigns and drive business growth. I am driven by a passion for creativity and innovation, constantly striving to stay up-to-date with the latest industry trends and best practices. I thrive in dynamic environments and possess a keen eye for identifying new opportunities and maximizing results. With a strong focus on achieving measurable outcomes, I am committed to making a positive impact on the organizations I work with.