Aidan Day

Background

About Aidan Day

As a former Managing Director at Octagon Marketing Europe and one of the founding partners of ISG Live, I have spent over three decades helping brands and rights holders unlock the full potential of live sports and entertainment. At ISG Live, we focus on supporting our clients through strategic rights acquisition and management, commercial planning and execution, turnkey event delivery services, comprehensive activation programmes to enhance brand visibility and audience engagement, development of tailored digital and broadcast content to amplify campaign impact, as well as seamless guest management and bespoke hospitality solutions. As the Partner Agency Lead for the Invictus Games Birmingham 2027, I am privileged to be able to play a part in the delivery of this globally significant event, celebrating the strength, determination, and recovery of wounded, injured, and sick servicemen and women. Responsibilities include project development, commercial and stakeholder engagement and marketing and communications planning and delivery, helping ensure that the Games achieve their mission as well as leave a meaningful legacy for the community.