Aidan Ormond

Background

About Aidan Ormond

I am an accomplished digital content strategist, editor, and SEO expert with over 15 years of experience driving engagement and delivering results across diverse industries. My work spans digital journalism, content marketing, and AI integration, with a consistent focus on innovation, user experience, and strategic storytelling. Key Highlights: Digital Content Leadership: Currently leading SEO strategy and digital content for CPA Australia’s INTHEBLACK platform and in-house podcasts. I’ve driven increased organic traffic across Australasia and Asia while crafting engaging social media and email campaigns. Artificial Intelligence Expertise: Completed the IBM Applied Artificial Intelligence Professional Certification, enabling me to integrate AI tools into content workflows, streamline processes, and improve analytics-driven decision-making. Strategic Communication: From moderating high-profile events like CPA Australia’s Congress seminar interviews to podcast hosting and to crafting impactful content strategies for government and educational institutions, I bring a proven ability to align messaging with business objectives. SEO & Analytics: Proficient in tools like Screaming Frog, Ahrefs, Google Analytics, and Adobe Analytics to optimize content for maximum visibility and user engagement. Tech-Savvy Project Management: Experienced with platforms like WordPress, Drupal, Sitecore, and collaboration tools such as Monday.com. Career Achievements: Successfully managed digital transformations, such as leading a department portal revamp at La Trobe University, ensuring WCAG compliance and strategic alignment. Played a pivotal role in digital migration and strategy as Managing Editor for FFA's digital properties at Perform Group. Contributed to building strong brand presences for elite organizations, including Western United FC and Macarthur FC, through cohesive media and content strategies. I thrive at the intersection of technology, creativity, and strategy. Whether it’s leveraging AI for smarter content solutions, crafting compelling narratives, or driving SEO performance, I am passionate about creating value and impact. Let’s connect to discuss how I can help your organisation excel in the digital space.