Aileen Luib

Background

About Aileen Luib

Creative director, brand strategist, and once-upon-a-time, a broke college kid who turned a blog into a global brand. With 10+ years of experience in branding, media, communications, and operations, I’ve helped 200+ startups, creators, and companies turn messy ideas into scalable brands through the holy matrimony of strategy and storytelling. I started as a self-taught creative, launching a photography business in 2008 that landed in publications like Digital Photographer Magazine. In 2016, I founded The Baller on a Budget, a lifestyle blog that gained national traction within a year, reaching 3.5M+ readers, securing partnerships with brands like L’Oréal and Kia, and featured on media outlets like Vox and Los Angeles Times. That launched me into the creator economy, where I’ve worked both sides of the coin as an influencer and an influencer manager. I went on to build more brands under PowHer Media, blending storytelling, content strategy, and commerce. I've also cut my teeth in the agency world: leading creative projects, managing clients, and driving performance campaigns across paid media, SEO, and conversion copy. By day, I’m Assistant Director of Programs and Outreach at University of California Riverside’s Technology Partnerships, helping tech founders and startups grow their impact (and keep things from sounding like elevator pitch robot soup). By night, my mission as a creative superhero is to rescue brands from death by boring marketing. Glasses on or off, I’m here to reshape how we see bold, visionary marketing - think Clark Kent, but with Canva and a content calendar. So, wanna see what happens when storytelling meets strategy? Click responsibly -