Ailish Groves

Background

About Ailish Groves

Results-driven senior commercial leader with over 15 years’ experience driving growth, building high-performance cross functional teams, and delivering strategic projects in compliance-led and regulated industries. Currently serving as Membership Services Department Team Leader at Repak, Ireland’s leading packaging compliance scheme, I lead a cross-functional team responsible for helping 3,500+ businesses meet EU packaging regulations while advancing sustainability goals. I oversee the full commercial cycle—from market prospecting and stakeholder engagement to contract negotiation, onboarding, and long-term account management—consistently exceeding revenue and membership growth targets. My leadership has been pivotal in expanding Repak’s membership income from €25M to €46M, optimising sales processes, and embedding data-driven decision-making through Salesforce and CRM Dynamics. In addition to operational leadership, I am project lead on assessing the impact of the EU Packaging and Packaging Waste Regulation (PPWR) on our scheme, providing strategic recommendations to prepare for regulatory changes and safeguard member value. I work closely with regulatory, marketing, and technical teams to align commercial strategy with legislative compliance, operational efficiency, and environmental innovation. Known for my ability to navigate complex stakeholder environments, I combine commercial acumen with a passion for sustainability and innovation. I thrive in roles that require vision, strategic execution, and the ability to build strong, collaborative partnerships across global teams.