Aimee Cross

Background

About Aimee Cross

As Marketing Manager at Silverlake my role is to champion the business' strengths and long-standing foundations by means of informative brand promotion. Our audiences incorporate the automotive recycling industry, where we a building valuable partnerships, & end users of our services including body shops, MOT centres, garages and the motor consumer. Marketing is seen as an intrinsic part of the company’s ambitious growth strategy & as such, I am part of the management team & involved in business decision making. I get huge satisfaction out of driving growth and profitability for the business. My approach is to get into the detail and under the skin of the brand to understand what makes it tick, what makes it attractive to our target audiences. I aim to bring an entrepreneurial attitude to generating excitement around the brand by continually looking for new & innovative ways to raise awareness, educate & cultivate understanding of the services we offer, incl. the associated benefits, and bring Silverlake to the forefront of its industry. Numerous initiatives make up our strategic marketing & communications plan incl. sponsorships like the 2021 C1 Racing Series. As headline sponsor, we support race teams with access to recycled C1 car parts; community & charity support with our U-Donate-A-Car fundraising programme & support for local colleges & automotive apprenticeships; multi-channel advertising including broadcast, print and online; targeted PR and media relations; events, and ensuring an exciting and informative presence on all social media platforms to build our followers and encourage engagement. Our objectives & measures of success are crystal clear – our focus is to grow the business through the generation of valuable leads for our parts sales & car buying teams, & promote the business in the local area as, not only an environmentally conscious organisation, but an employer of choice. Quality, customer service, trust and transparency form the strategic planks that underpin all of our activities. I have had the good fortune to join a company that is contributing to preserving our planet and I am committed to spreading the message about the cost and environmental benefits of recycled green parts, educating our audiences on the safety & quality grading processes we adhere to via our VRA Certification. The automotive recycling industry is going through enormous change, driven by the increasing demand for recycled parts and the move to electric vehicles. These are exciting times to be building brand awareness; the opportunities are significant.