Aimee Dolan

Background

About Aimee Dolan

As Senior Director, Strategic Initiatives for Scholastic Mags+ my efforts are focused on leveraging new sales channels and tools to evolve our resources and teams for future opportunities. My priority initiatives cross editorial, marketing, digital and sales and in working collaboratively with Scholastic Education Solutions leadership team will support and transform our business for future focused goals. In former roles I have lend Mags+ customer engagement and retention efforts, including new business initiatives and launched district sales and implementation support for top clients. I held a key role in the end-to-end launch of the expansion of the Storyworks brand - including Storyworks 3 (the fastest growing magazine in Scholastic’s 100+-year history) as well as Storyworks 2/Storyworks 1 from R&D phase, including market research, prototype development, field-testing operations through grassroots marketing, product and website launches. As former Director of Teacher Outreach I oversaw more than 25 individual content-area and grade-specific print and digital titles spanning grades Pre-K-12, including the highly successful brands Scholastic News, Storyworks and Junior Scholastic boasting 14 million subscribers.