Aimee Labrie

Background

About Aimee Labrie

Strategic marketer, innovative writer and thinker, and leader with reputation and track record of creating engagement opportunities that align with institutional mission and advance organizational goals. Marketing and communication specialist skilled at launching, growing, and maintaining print, virtual and social media vehicles that strengthen engagement and organizational identity. Experienced communications director with over twenty years of experience working exclusively in higher education and specifically with managing the expectations and needs of Ivy League institutions. Widely-published and award-winning writer with background in creating and editing copying for marketing collateral, as well as for feature stories, news releases, web copy and shorter articles. Specialties: Fostering a collaborative, positive work environment, employing a high level of creativity and energy to problem solve and develop solutions, inspiring others to take leadership roles, and teaching new skills for social networking, marketing, and communications.