Aine Doherty

Background

About Aine Doherty

I am a Lecturer in Marketing at ATU Donegal. With a professional background in Marketing and Sales, I teach undergraduate and postgraduate Marketing both online and face-to-face. I have been teaching online since 2015 and my role as a Digital Champion involved mentoring colleagues on their adoption of digital teaching and learning tools. Industry engagement is integral to my teaching and learning practice, my role as marketing work placement coordinator is central to this. I am a 2021 Teaching Hero Award recipient, a student led award in collaboration with the Union of Students in Ireland. I achieved a Master of Science in Marketing Practice and a Research Master of Business prior to my career in academia. My research interests include Experiential Marketing, Digital Marketing, and Teaching, Learning and Engagement. I am currently completing a PhD at NUI Galway under the supervision of Dr Ann Torres examining Experiential Marketing in Higher Education. During my time as a part-time PhD student, I founded an informal “PhD Staff Support Group” offering colleagues an opportunity to gain peer support and training throughout their PhD journey.