Aisha Jefcoate

Background

About Aisha Jefcoate

I'm a dynamic Head of Brand Experiences and Events Producer with 11+ years experience in the entertainment and sport industry. I conceptualize, project manage and execute brand experiences across the Foxtel Group nationally including Kayo Sports, Fox Sports, Binge and Foxtel. I have produced events for both national and international partners of the Foxtel Group such as HBO, UFC, Cricket Australia, FX. Working within a global organisation has encouraged me to develop the skills required to be adaptable and forward-thinking especially during a time where guest experience is paramount and brand exposure priority. I flourish in an environment where I am challenged, I am reflective and I am creating a meaningful difference both personally and professionally. I am incredibly passionate about creating and delivering purposeful events and experiences that showcase a brands depth, invokes delight in a consumer and curiosity within the industry. I feel grateful to be apart of an industry that can encourage and instigate collective change and look forward to producing brand experiences with this ethos.