Aitijhya Sarkar
Executive Director - Channel Marketing Sciences at Wells Fargo
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Financial Services
Company size
223K
Contact information
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a•••••••@wellsfargo.com
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Background
About Aitijhya Sarkar
Data-driven strategist with 11+ years of experience in leading mission-critical data initiatives for American Express. Currently leading the US Media, Audience and AdTech analytics function for consumer card business focusing on improving profitability and increasing scale of cardmember acquisition through paid media channels. Experience in managing analysts and consultants across geographies, collaborate with multiple cross functional partners, external vendors and advertising platform providers to build analytics frameworks and data solutions to drive business outcomes. Hands-on experience in segmentation, media measurement, Python, SQL and other analytical tools.
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