Ajay N.
Co-founder, CEO at The Blue Renaissance
Based in Bucharest, Romania
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Seniority
C-Team
Department
General Business & Management
Location
Bucharest
Industry
Food and Beverage Retail
Company size
2
Contact information
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a•••••••@thebluerenaissance.earth
Phone
5 credits+40 ••• •••• ••••
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Background
About Ajay N.
PROFESSIONAL SUMMARY I lead a company thats building real functional juices by questioning - why should juice have water? Is sugar-less enough. Which fruits should be juiced and which should not. We have created 'Game your life' series of 7 juices to cover your week. Different juices for different days providing different benefits as the lifestyle demands. Game your Monday with 100% Blueberry juices, nothing added, not even water. Organic certified, powered by Organic Lions Mane extract @ 30:1 potency to hep with Focus and concentration. Game your Friday with 100% Blueberry juices, nothing added, not even water. Organic certified, powered by Chaga extract @ 30:1 potency to help you party hard. And on and on. I do that by being an organic Blueberry farmer in Romania. Having run a unique Pre-order, DTH, Fresh organic blueberry business, we are now evolving into a house of brands. Having launched 100% blueberry juice thats ready to drink, nothing added, not even water and organic certified we are metamorph-ing into a Beverage company. I led Creative Excellence for Coca-Cola India and South Asia and Marketing for Airbnb India in the recent past. I have established myself as a creative revolutionist with about 15 years of being in the journey. A very strong brand positioning and integrated communication expert I have worked across most admired advertising agencies and iconic brands alike. I have helped reposition many brands like Tata Sumo, Tata Safari, Limca, Coke India, Thums Up, Maaza and Sprite. In all humility and conviction I am decidedly a manager of creativity and like to get the best out of people by creating nurturing and inspirational environment between internal client teams and external agency partners across mainline, digital, social, performance marketing, growth media, traditional media, experiential, shopper marketing and retail design. I am told my greatest strength is in keeping things simple. People I have worked with call me fearless and a very passionate people person. When I am not busy earning money to live my passions, I cook, travel, brush up my understanding on nutrition and food, being a cure for everything. I prefer healthy lifestyle and biking and writing about all of these :)
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