Ajeng Putriningrum
Strategy Lead at Nation
Based in Jakarta, Indonesia
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Seniority
Manager
Department
General Business & Management
Location
Jakarta
Industry
Research Services
Company size
142
Contact information
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a•••••••@nationinsights.com
Phone
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Background
About Ajeng Putriningrum
As a researcher and strategist, I've helped brands navigate risks and opportunities across more than 10 countries in Asia and Europe (e.g, UK, Indonesia, South Korea, India, Germany, Spain). My work is about reading between the lines to bring deeper human-centered thinking to the decisions that matter. Over 6 years, I've worked with Airbnb, Google, Spotify, Diageo, and Nestlé, among others, on projects ranging from articulating the unique shade of 'exploration' that shapes how travelers in Japan decide where to book, to understanding how mothers' desire for softness quietly drives their nutrition choices for their children.
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