Ajey Shetty

Background

About Ajey Shetty

Over the last two decades, I’ve led and contributed to the building and scaling of brands across categories such as Fintech, BFSI, automobiles, consumer brands, sports, real estate, and e-commerce. My experience spans both sides of the table - leading brand and marketing roles within organisations, and partnering with brands through agency leadership, giving me a balanced view of both business and brand imperatives.I’ve worked on brand positioning, integrated campaigns, digital-first launches, and long-term brand building, often in high-growth or transformation phases. This includes launching and refreshing brands, shaping narratives, and translating business objectives into clear, consumer-facing communication across platforms.I believe effective marketing is grounded in clarity of thinking and disciplined execution. My approach is rooted in understanding the business context, the consumer, and the role communication needs to play at a given stage of growth.Today, I continue to work on brand and marketing communication mandates where depth of thinking, stakeholder alignment, and long-term value creation matter.