Ajey Shiledar

Background

About Ajey Shiledar

1) With a BE in Industrial Engineering and a PGDM in Marketing & Global Management, along with 26 years of rich cross-cultural business experience, I have collaborated with esteemed conglomerates of repute from US, Japan, Europe, Korea, and India. 2) My professional journey spans Sales, Product Management, and Marketing roles at renowned global organizations viz. GE Lighting, Toshiba India, Royal Philips NV, LG Electronics, Hindware, Michelin India, and Jindal Stainless. 3) Starting as a front-line sales executive at GE Lighting, I progressed through roles, showcasing my expertise. 4) Being a pristine & an astute Marketing brain, what I bring to the table is ROI / P&L driven marketing POV, just because I think ‘business’ before thinking ‘marketing’, given my gradual progression from a monthly-target-chasing sales person, to the topline / bottom-line driven Product Manager, to the thinking Marketer, that I am today. 5) Noteworthy achievements across B2C & B2B domains include India’s largest single tender win at GE Lighting as a front-line C&I sales rep. AT LG India, I launched consumer insights-driven innovations by introducing the World's First sound-focused LCD TV, and DivX & XviD decoder-enabled DVD Players.(B2C domain) At Toshiba, I co-created the World's First CRICKET TV in collaboration with Mr. Sachin Tendulkar, the then Brand Ambassador for Toshiba TVs in India.(B2C domain) My strategic impact at Hindware involved repositioning from a product seller to a 'Bathroom Solutions' provider, by roping in brand ambassador Mr. Shah Rukh Khan.(B2C & B2B domain) At Michelin, I revamped the B2C space, emphasizing solutions and the brand's 128-year legacy. I also launched ‘Paddock Club’, Michelin’s maiden CRM / Loyalty program.(B2C & B2B domain) At Jindal Stainless, I established the marketing vertical right from scratch, mainstreaming marketing as a way of life, and drove marketing endeavours for Jindal Advanced Materials, Jindal Defence & Aerospace, and JD Taurus small arms venture as well, in addition to JSL.(B2B & B2C domain) 6) Serving till recently as the Chief Marketing Officer at Jindal Stainless, I am recognized for high integrity, teamwork, practicality, analytical acumen, and attention to detail. 7) Grounded and open to relocation, I bring a wealth of experience to any dynamic professional environment.