Ajit Devraj

Background

About Ajit Devraj

I am an entrepreneurial problem solver and have led a career in large-scale technology-enabled business transformation, designing and implementing innovative solutions for clients across the spectrum, over the last 20 years. As a digital growth strategist, senior business technologist and trusted advisor I have been able to leverage a wide breadth of experiences across industries and geographies, and distill analytical thinking into making the right strategic decisions for companies looking to extract business value from their technology investments. Currently, I am leading the entire business for one of DAN's largest accounts in the Indian automotive sector. This cuts across domains of brand, channel and sub brand strategy, creative and media strategy, campaign development, rural marketing, digital marketing, performance marketing and also delivering data driven marketing projects such as Hyperlocal marketing, CRM, Salesforce, advocacy and loyalty program. Among the areas of expertise which I have focused on throughout my career are Brand channel strategy, digital transformation, social media strategy, digital marketing, block chain strategy and solution design, Business performance management (EPM/CPM), Enterprise strategy, Cloud based planning (Anaplan), Finance transformation, Information, data and analytics, Centre of excellence development, Enterprise architecture, Integration and SOA, IT simplification, Operating model development, Technology strategy and roadmaps, Business process management, SDLC, Technology delivery and program management. In parallel to professional activities I have continually enjoyed advocating mentoring, nurturing startups, bringing together outstanding creative, technical and entrepreneurial talent, pitching at accelerators and supporting others in realising their vision.