Akanksha Nanda

Background

About Akanksha Nanda

After realizing that a career as a fashion designer wasn’t my calling, I embarked on a journey to find the next best role in the industry. It was during this exploration that a professor’s words reshaped my understanding of fashion: “Fashion is a reflection of your lifestyle. From the shampoo you use to the car you drive – all of it is fashion.” This perspective, combined with my passion for advertisements, naturally led me to the world of marketing. With over 12 years of experience in digital marketing, advertising, and social media management, I bring the same enthusiasm to every brief, eager to transform it into a meaningful campaign. My career has spanned diverse business models – B2B, B2C, and B2G – and I’ve had the privilege of working with brands across various industries, including: adidas, Microsoft, HP India, SoftBank, Koovs, Bata, Autodesk, HPE, Arvind Limited, Eli Lilly, Panasonic, Havells, Telenor & HBO India Currently, I am thriving as an Integrated Marketing Communications (IMC) Specialist for the IMENA region at Jack Daniel's. In this role, I am responsible for driving brand strategy (media & content) and ensuring cohesive, impactful campaigns across multiple channels in a diverse and dynamic market. My current focus is on harnessing the power of data, media, and audience behavior to create transformative marketing strategies that drive growth and engagement.