Akanksha Negi
Deputy Manager Marketing and Product at Japfa Comfeed India Pvt. Ltd
Based in Pune, India
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Seniority
Other
Department
Other
Location
Pune
Industry
Food and Beverage Services
Company size
528
Contact information
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a•••••••@japfaindia.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Akanksha Negi
I'm a marketing professional with 3.8+ years of experience in building brands from the ground up — right from strategy to execution. At JAPFA BEST, I’ve had the unique opportunity to shape the brand from its early stage, leading initiatives across digital marketing, brand campaigns, martech, customer acquisition & retention, and product launches. My strengths lie in blending creative storytelling with data-backed performance. From reducing CAC by 30% using a full-funnel approach (TOFU-MOFU-BOFU) to increasing customer retention by 35% with RFM segmentation, I focus on delivering measurable business outcomes. What sets me apart is my ownership mindset and cross-functional leadership — I’ve driven projects involving packaging, positioning, app and website development, as well as ATL and BTL campaigns. I enjoy working at the intersection of consumer insight, digital innovation, and brand building. Now, I’m looking to contribute to high-impact roles in the FMCG/e commerce space, especially in brands that are scaling or innovating. Let’s connect if you’re building something exciting.
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