Akash Gerald

Background

About Akash Gerald

Results-Driven Analytics Manager with over 13 years of experience in Data Science and Data Analytics, specializing in Campaign Analytics, Marketing Analytics, Credit Risk Analysis, and E-commerce Metrics. I excel in transforming complex data into actionable insights that drive strategic decision-making. I hold a postgraduate degree in Data Science and Business Intelligence, which further enhances my ability to deliver impactful results. Key Achievements: 1. Enhanced a marketing campaign by achieving a 5% increase in conversion rates and generating $1.3M in incremental revenue through the implementation of machine learning algorithms such as Logistic Regression and Decision Trees. Streamlined processes by reducing reporting time by 90% through the automation of SAS and SQL code, which facilitated more time for in-depth data analysis. Built and deployed predictive machine learning models that reduced credit card defaults by 20%, resulting in savings of $6.3M. I am passionate about leveraging my analytics expertise to help organizations scale their businesses and achieve high growth through data-driven strategies. I look forward to connecting with like-minded professionals and exploring new ways to apply my skills to drive impactful results.