Akash Patel

Background

About Akash Patel

Marketing Specialist at RECORN FOODS brand as MAKINO (FMCG company) till 2020.Key Responsibilities:Strategic Planning: Developed marketing strategies to promote MAKINO brand of RECORN FOODS PVT. LTD.Campaign Management: Executed multi-channel marketing campaigns targeting diverse regions Content Creation: Produced marketing materials, including brochures, videos, and online content, highlighting MAKINO products (Nachos, corn chips corn twist)Market Analysis: Conducted market research to identify trends and customer needs, influencing product development and sales strategies.Event Coordination:Organised trade shows, webinars, and customer events to showcase MAKINO’s products and enhance brand visibility.Collaboration: Worked closely with sales, engineering, and product development teams to align marketing efforts with business goals.Achievements- Increased lead generation through targeted campaigns- Enhanced brand awareness and market penetration in key sectors- Contributed to a measurable increase in sales and customer engagement.Overall Development in GREFOS International CompanyRole:Business Development Manager at GREFOS International, a global supplier of potato 🥔 for manufacturing industries.Key Responsibilities:Strategic Growth: Led initiatives to expand GREFOS's market presence domestically & internationally.Partnership Building: Developed strategic alliances with retailers, suppliers, and industry partners.Market Expansion: Identified and entered new markets, adapting strategies to local demands, procurement of RAW potato 🥔 from farmers.Sales Leadership: Managed and motivated sales teams to achieve growth targets.Achievements:Successfully entered new domestic & international markets, increasing global footprint.Enhancing GREFOS’s market position.Fostered strong industry partnerships, leading to increased market share and revenue growth.