Akshay Thakur

Background

About Akshay Thakur

Akshay has a proven track record of driving user growth and acquiring new users for mobile apps. He has experience in developing and implementing comprehensive mobile user acquisition strategies that are tailored to meet the unique needs of each app. He has worked on more than 200+ apps across the categories - Business, Productivity, Utility, Lifestyle, Social, Games, Health & Fitness. His ability to identify and target key demographics has been instrumental in driving user engagement and retention. Akshay has extensive experience in building and maintaining relationships with partners and affiliates, which has enabled him to tap into new and diverse user acquisition channels. He is also skilled in managing budgets and campaign performance, which has allowed him to optimize campaigns and maximize ROI. He has managed a budget of across platforms like Apple Search ads, Meta ads, Google ads, Quora ads, Linkedin ads, Bing ads & other programmatic ad platforms. Akshay is a data-driven marketer who is constantly analyzing and optimizing campaigns to ensure that they are meeting desired results. He also collaborates closely with cross-functional teams, including product, design, and engineering, to ensure that user acquisition efforts are aligned with overall business goals. He managed to improve the subscription rate of a Business app by suggesting a change in the paywall placement inside the product. Akshay stays up-to-date with industry trends and best practices and is always looking for new and innovative ways to drive user growth and engagement. Whether it's through ASO, social media, influencer marketing, or other strategies, He is committed to delivering results and helping his clients achieve their business goals.