Akshaya Ramdas

Background

About Akshaya Ramdas

I am a proven team player and leader with executive level consulting skills and in-depth knowledge of marketing analytics. I provide thought leadership to business partners and craft solutions for the Banking and financial services industry to enhance business insights and decision management. 8 years of experience in implementing multi-market data Analytics solutions and providing customer research & targeting capabilities for leading banks while working with client partners, Technology partners, Legal partners, and Vendors. Varied expertise across the whole gamut of the marketing roadmap ranging from performing marketing research through direct interviews, observations and focus groups to building predictive models and customer segments to understand customer needs, creating target lists to identify potential customers and designing financial products & marketing campaigns to reach customers. Analytics expertise includes advanced statistical modeling, knowledge of decision trees and campaign performance measurement. Possess supervisory skills with excellent interpersonal and communication skills. Can interpret and unambiguously communicate the impact of complex data. Technical toolkit: Business Intelligence & Analytical tools, Microsoft Office Suite, Tableau, SQL, SAP BO, SPSS