Akshmin Kaur

Background

About Akshmin Kaur

A dynamic and innovative marketer with over 9 years of experience in brand strategy and communications. I have handled multiple brands and worked across industries with a demonstrated history in ideating, curating, and creating brand communication and content strategies for online and offline marketing. In my current role, I work closely with the CEO on everything ranging from strategy and planning to special projects and executive coordination, communicating objectives between departments, and help design strategic market positioning, planning, messaging, website content, and social media roadmap. My area of focus includes Brand Strategy & Communication Management as well as Corporate Communications that includes internal/ external communication, content creation for media channels, social media, brand engagement & stakeholder management strategies Industries: Consumer Retail Luxury, Fashion Writing, Hyper local Content Creation, Freelance Professional Services Functions: Marketing ( Digital, Content & Offline) Core Strengths: Social Media Marketing | Brand Management | Email Marketing | Content Generation | Corporate Communications Career With over six years of experience, I started my career with a renowned Public Relations firm, The Practice, before joining the print industry as a features writer with FHM India. I then moved on to work in the luxury retail industry with Ethos Watch Boutiques, KDDL Pvt. Ltd. where I oversaw the marketing strategies for the firm which included offline events, handling PR, email marketing and contributing to The Watch Guide, the company's luxury watch publication. I then went on to start Gedhi Route, Ludhiana's ( a city in Punjab) only hyper local recommendation website. I even offer independent guidance as a consultant to the hospitality and fashion industry as a marketer and a content expert. What helps me grow? Willingness to learn. Between adapting to new mindsets and improving my learning curve, I am ever-evolving. What do I bring to the table? Honest and open communication and willingness to listen. Connect with me: akshmin@gmail.com