Al Jessen

Background

About Al Jessen

I like a challenge. Over the years the one thing that has kept me engaged in design is that every problem is different. Imagination and the ability to turn a problem upside down and see it differently have always been the greatest part of what I do. The best projects are those that go beyond the need for a simple physical solution and look at the experience that is being created. We look at not just “ what “ needs to be created but “ Why “. Who are we talking to? What are their motivations, their driving passions? A brand will always be more successful when it align’s its efforts with its audience’s motivation rather than it’s own. Designing to that motivation to that is what nParallel is all about. Specialties: • Creative problem solving and Experiential Design • Design for trade show, retail, environments and events • 3D Modeling / Rendering in FormZ, Vector Works, Adobe CS