Al Ramadan

Background

About Al Ramadan

I help people and companies play bigger—by helping them believe bigger.In business. In sport. In life.I’m obsessed with two things: human potential and market creation.The intersection of the two is where I live.For the past decade, I’ve been behind the scenes helping world-class founders and investors create new categories—and companies that dominate them. Through Play Bigger, I’ve helped build over $50B in market cap, not by pushing products, but by shifting belief. And I’ve discovered that this work—supporting others to realize what they’re truly capable of—is the role I was made for.Category Design is messy. Emotional. Strategic. Transformational.Sometimes I’m called in for the breakthrough. Sometimes for the breakdown. Always for the build.Prior to co-founding Play Bigger, I held exec roles at Adobe, Macromedia, and Quokka Sports. I’ve written code (Fortran 77 on a PDP/11, if you’re curious), launched companies, helped IPOs, and still write Python when I need to think clearly. I like spreadsheets, diagrams, and data. But I also believe story is strategy—and I’ve worked with some of the greatest creatives in tech to bring new markets to life.I’ve been lucky to be named one of TIME’s most influential people in the digital economy. But my real pride is in helping others rise—founders, athletes, creators, and teams chasing something extraordinary.These days, I still charge big waves and sail fast (for a guy my age, as Julie Morcaldi once said). But my real fuel comes from helping others find the courage to play bigger—especially when it counts most.