Al Rand

Background

About Al Rand

I'm a results-driven sales professional with a successful track record of building CPG brand value and leading high-performing teams in the beverage alcohol industry. I've been successful throughout my career in working with Companies at all stages of their growth including new-to-market brands, mid-size Companies, and large global Companies. Some examples of the Companies I've worked with- Allied Domecq Spirits (acquired by Pernod Ricard and Beam {now Suntory Global Spirits)- Leblon, LLC (acquired by Bacardi)- The Sazerac Company - Palm Bay International - Laws Whiskey House (independent craft distiller)- Mexcor International I bring extensive experience managing collaborative distributor and trade relationships for independent and global brand portfolios on the regional and national levels. I understand how to connect with these partners to drive results. My Distributor relationships include- Breakthru Beverage Group - RNDC - Martignetti Companies - Horizon Beverage - Empire Distributors - Handcrafted Wines - Central Distributing - MS Walker - Skurnik - Winebow - Ajax Turner - Armada - Quench - SGWS - Lohr - FunDrink- South Korea - PWS- Alberta/Canada - I'm fortunate to have a strong network of colleagues and friends who are also very supportive in opening doors. My skill set is transferrable. I've had success with key national accounts and understand how to navigate the channel- Kroger - Ralph's - Total Wine and More - Costco - Spec's - Raley's - Bristol Farms - Fiesta Foods - Liquor Barn - NEXCOM - AAFES I'm a humble servant leader with excellent communication skills and an entrepreneurial mindset. My leadership style is consistent, calm, transparent, and cooperative. I'm an active listener which has supported my success in integrating into established cultures and creating cultures that deliver results with buy-in, accountability, and performance expectations. The leadership roles I've been in have given me experience with all aspects of the business including but not limited to- Personnel management and development - Distributor management - Key account and customer relationship management - Sales strategy, planning, & execution - Pricing strategy & execution - Forecasting and budgeting - New product development & launches (regionally/nationally)- P&L Management - Contract negotiation - Trade & field marketing - Supply chain management and problem solving - Government affairs - Compliance