Al White

Background

About Al White

Al has over 30 years of Sales Management experience in Electronic Media Monitoring, Social Media Monitoring and Digital Sales. Al was one of the founders of Infomart and was responsible for hiring and training the Sales and Customer Service team at Infomart. He was also responsible for preparing the budgets and managing the P&L's as well as licensing content to the Government sector. Al led the Infomart Sales team on two occasions in which they successfully moved/migrated Infomart clients from one media monitoring platform to a new one. This included training clients on the new platform, preparing new pricing and compensation plans for staff. Al also was responsible for preparing and implementing the Digital Strategy for the Canwest-Postmedia newspapers in which 300+ print representatives were trained to sell digital advertising on our 11 Major Newspaper web sites. Al was also responsible for overseeing the Digital Classified Sales team for 2 years. He has grown revenue and increased profit consistently over the past 20 years. He has numerous Sales awards and was the recipient of the 2006 Canwest Izzy award for "Winning Fairly with Honesty and Integrity". His vast experience is spread across many facets including media monitoring, social media, online, digital media, software and currently on the digital publishing-content side. He has built a career working with private, public and Government organizations. Specialties: Sales Management, Business Plans, Budget preparation, P&L Management, Licensing, Customer retention plans, Designing compensation plans.