Alaka Ray

Background

About Alaka Ray

As a results-driven Marketing and Business Development Manager with over 9 years of global experience, I specialize in leveraging strategic marketing, advanced analytics, and innovative project management to drive business growth. My expertise spans diverse sectors, including AI technologies, real estate, and SaaS solutions, where I have consistently delivered impactful results through tailored strategies and cross-functional collaboration. Key Highlights: • AI-Driven Marketing: Successfully implemented data-driven strategies at Graymatics UK Ltd, enhancing brand visibility in industries like smart cities, telecom, and entertainment. • Event Management & Market Expansion: Spearheaded the company’s participation in global events, including London Tech Week and ICT 2024, securing strategic placements and partnerships. • Business Development: Proven track record in building client portfolios valued at £2M+, driving profitability through market research and retention campaigns. • Project Leadership: Directed end-to-end marketing campaigns, landing page creation, automated email strategies, and SEO-optimized content to ensure seamless execution and measurable ROI. Key Achievements • Presented at TechUK's Border Strategy UK 2023 and represented the UK as a delegate in Seoul, Korea, to contribute to smart city innovations and speak at Smart Life Week, Seoul. • Initiated and led an environmental campaign that planted 350 trees across seven schools in Odisha in 2008. • Successfully coordinated annual blood donation camps at BBSR University from 2011 to 2014, boosting community health engagement. • Directed the CRC and Industry Connect program at NDIM from 2016 to 2017, overseeing guest lectures, seminars, campus placements, and various academic events. Technical Proficiencies: • Marketing Automation: HubSpot, Marketo, Salesforce • Analytics Tools: Google Analytics, SEMrush • AI Tools: ChatGPT, Jasper, Sprinklr • CRM Platforms: Zoho, Salesforce I am passionate about fostering strategic partnerships, optimizing campaign performance, and exploring innovative approaches to achieve sustainable growth in competitive markets. Let’s connect to discuss how I can bring value to your organization!