Alan Babicky

Background

About Alan Babicky

Creative and versatile business executive with strong international record of positions/projects in FMCG, investments, sports (golf), hospitality and entertainment. Strategically oriented with passion for difference making details. Prevailing expertise: international brand management, business strategy and development, PR and event management. Demonstrated ability to execute tactics sensitively to local specifics. Proven leadership of cross-functional teams. Author. Host. Speaker. Brand Ambassador. Notables: • Launched Pepsi Max in CEE, awarded Pepsi Oscar for the Worldwide Best Local Execution • Co-author of Eurotel Benefit program (first database loyalty marketing program in CEE) • Author and promoter of various "first-in-the-field" events in CEE and China golf industries. More at • President and organizer of the International GolfWeek and International GolfWeek China • PGA Head Professional and Confederation of Professional Golfers Europe certified lecturer.