Alan Bryszewski

Background

About Alan Bryszewski

Agile, personable and solution-driven marketing and digital professional with 6 years’ experience successfully coordinating and executing multiple marketing projects, campaigns, events and 4 years building and improving digital products, websites, platforms & user experiences. Optimized business process’, successfully executed customer centric marketing campaigns and built eCommerce experiences that increased brand recognition and drove revenue through high conversion. Specializations- DIGITAL: Digital Content Authoring & Production, Digital Products, eCommerce Site Operations, eCommerce Merchandising - PROJECTS: Project Management, Process Improvement, Agile Methodologies, Business Analysis, DevOps support, Backlog Maintenance, Incident Management - MARKETING: Research, In-store Marketing, Branding, Strategy, Promotional, Event Planning, Business Development Technical Skills- DIGITAL: Adobe Experience Manager AEM 6.5 and 6.1, Wordpress, Shopify, Light HTML/CSS. Adobe Target, Adobe XD, Knowledge of Photoshop, Illustrator, Premier - PROJECT: Trello, Wrike, JIRA, UAT/BAT Testing, Confluence - MARKETING/Others: Google Analytics, Hootsuite, Basic SEO/SEM, Google AdWords. Marketing Automation/CRM Tools and Others: Silverpop, MailChimp, Salesforce, Siebel, SAP. Notable achievements: • Improved user experience and increased engagement and conversion rates for CT.ca significantly year over year by building and deploying hundreds of landing pages, promotional content and consulting on digital product, site experience and content management system improvements. • Significantly decreased Excess Inventory at Procter & Gamble by 35% in fewer than 6 months, increased sales of poor performing products, helped achieve the best team result in years. • Increased product sales and improved customer experience at the store level through the development of high-quality in store marketing displays. • Planned and executed a highly successful event. Established and nurtured business partnerships, landed new opportunities resulting in 50% of sales volume for Knactivate events.