Alan Buckman

Background

About Alan Buckman

Alan is a highly accomplished Senior Executive, Consultant, and Board Member with over 30 years of success in media, broadcasting, and advertising. Leveraging extensive experience in business strategy, marketing, and sales, he is a valuable asset for a range of companies looking for sales management, marketing strategy, growth, and expansion. His broad areas of expertise include sales management, business development, online advertising, digital, mobile, social media, integrated marketing, cost management, revenue and profit, innovation, broadcast management, and team building. In his executive career, Alan has held leadership positions at the CBS Television Stations, Asian Media Group, KSCI-TV, Lucky Diem, and Local Thunder. An integrated media strategist, he is skilled in software sales, revenue growth, negotiation, web marketing, customer relationships, cost management, and team building. He has successfully led sales and marketing organizations within startups to mature enterprises, increasingly recognizing and pivoting to local, social, and mobile as the most powerful tools to reach consumers 1-1. In separate scenarios, Alan has developed new business from Fortune companies for a multicultural Asian language TV station; created market strategies and trained media teams to launch products into 35 new markets; sold SaaS solutions to major brand global media companies; grew revenues over 35% in 3 years leading the sales efforts at Asian Media Group; led a major SoCal market TV company into new media sales initiatives for multi-language web and mobile in deploying digital technology for new revenue streams from Fortune companies; and generated $3.5M in incremental revenue in 6 months leveraging the local assets of the CBS local stations in Los Angeles. Alan has served on boards and advisory councils, including the Asian Advertising Federation and Bay Area STAR. He has been a featured speaker for various industry gatherings and conferences.