Alan Edstrom

Background

About Alan Edstrom

A director and producer with decades of success with National and International businesses and brands, creating events that enhance guest experiences. • Delivers complex projects with diverse teams in the profit and not-for-profit worlds • Manages budgets ranging from to Consistently tapped as a key touchstone for communications and planning strategies to sustain growth by teaming funding with the company’s goals and passions Director of Corporate Services Present Leads corporate sponsorship sales and fulfillment efforts around events organized by SAANYS, maintaining and enhancing relationships between the SAANYS membership and its corporate partners, as well as creating new revenue streams and opportunities for companies to make connections within the NYS public education community. Independent Events Producer Saratoga Springs, NY June 2023 -Present Head of Events and Chief Kindness Officer, Beekman 1802, Sharon Springs, NY Jul 2019 – Jun 2023 • Created, directed, managed and executed events and festivals for major international beauty brand • Managed events both on premises (working farm) and off premises (various other venues) • Producer and presenter of Kindness Workshops for DEI and brand integration • Main point of contact for national, regional and local charitable giving initiatives Director of Sponsorships and Events, Saratoga Polo Association, Saratoga, NY May 2011 – Jul 2019 • Increased events attendance and sponsorship investment by 20%+ for each consecutive year • Successfully decreased event expenses Director of Programs and Events, Saratoga Automobile Museum, Saratoga, NY Jan 2004 – Nov 2010 • Directed, produced and presented all public, school, outreach and special audience events with major automotive brands Director of Programs and Exhibits, Exploration Place, Wichita, KS Oct 1998 – May 2002 Directed and produced exhibit pavilions, live theatre shows, staff, outdoor parks and attractions for the $62MM Science Center and Children’s Museum and managed annual budget of over $1MM from sponsors ADDITIONAL EXPERIENCE Producer and Program Manager - NY Hall of Science, Staten Island Children’s Museum and Snug Harbor Cultural Center