Alan Fontevecchia

Background

About Alan Fontevecchia

I am an accomplished senior executive with 17 years of international experience in digital media. I have successfully structured and led complete organizational turnarounds helping publishers embrace the digital landscape profitably. This entailed hiring and creating new in-house technology, direct sales, and editorial teams from scratch while cutting costs and focusing on revenue and margin maximization. I am a versatile, creative, and dynamic leader that believes in empowering employees to take ownership and work as a team. I believe in lean and efficient cost structures focused on creative and diversified monetization strategies. I embrace technology and deem that the know-how when possible should be in-house.I was one of the first publishers to embrace programmatic monetization in Brazil and Argentina. I serve as one of the founding board members of RPA Media Place, the first programmatic Co-op in LATAM.I am currently in NYC as the Head of LATAM, US Hispanics, and Canada for PubMatic, a world leading Supply Side Platform (SSP).Previously, I led the Publisher Development team with a focus on tier-1 media companies for US, CA, MX, and LATAM. This entailed crafting customized solutions for each client that account for monetization across all formats and screens (display and video on desktop/mobile web, mobile app, and CTV/OTT) with integrations spanning from header bidding, proprietary mediation layers, wrappers, oRTB, etc. Some of the Tier 1 clients that I have successfully partnered with: Pluto.tv, Fubo, Discovery+, Fox, NBCU, The New York Times, Business Insider, BuzzFeed, The Guardian US, Outbrain, DailyMotion, New York Post, Newsweek, etc. I have consistently exceeded my objectives being the top seller company-wide in 2018 and 2019 in terms of # of deals and revenue generation achieving 264% and 284% to goal respectively. In 2020, 652% against personal target and 309% against team target, and in 2022 lead team to 353% target accomplishment.Apart from deep expertise in digital media, I am extremely interested in Bitcoin, Ethereum, and anything blockchain related.I was born in NYC but come from a 100% Argentinian background and upbringing. I have lived many years in Buenos Aires, São Paulo, Boston, and NYC. I am also the proud father of 9-year-old twins.